M

arta Simonet, a versatile communicator and creative entrepreneur, finds inspiration in the ordinary. For her, the essence of life and creativity revolves around moments of connection - whether through food, storytelling or the gentle pace of island life. Marta’s journey, from television presenter to author and co-founder of Banquete de Ideas and now TARRO, has been shaped by her curiosity, creative expression and a deep love for her home island, Mallorca.

Curiosity has been a driving force in both her personal life and career. Describing herself as “restless, joyful, insatiable, curious and sensitive”, Marta’s exploration of communication began in her childhood. Born in Mallorca in 1983, she found a way of expressing her emotions through storytelling as a child. Her hobby of crafting stories based on photographs later evolved into her career in communications. “I never thought that writing could be part of my profession”, she reflects. 

Marta’s career began in media, working both in front of and behind the camera on local television in Mallorca before making the leap to Madrid. During this time, she also shared her thoughts through a blog and photolog. However, she felt “uneasy communicating in something as vast as the internet”, she admits, so she balanced TV work with collaborations at branded content agencies. Eventually, this path led to co-founding Banquete de Ideas with her partner Jaime Collazos. The agency was born from the growing demand for authentic and impactful digital content, blending creativity, storytelling and a passion for food. Marta believes that through creating “useful and creative content that helps brands and people break the mould”, her work has the potential to connect people in meaningful ways.

Having won an award for Spain’s Best Gastronomic Blog, one of the most distinctive features of Marta’s work is her connection to food. Cooking, like watching the sea, is a meditative practice for Marta. It’s a process of deep reflection and personal expression. The aromas of tomatoes, basil or chicken broth bring her a sense of calm and disconnection from the outside world. In her eyes, the table represents a space where life unfolds - a place for love, memories and connections. “Cooking is a form of emotional currency. We express love by preparing a meal, whether it’s lentils or a perfectly cooked egg”, she explains. She believes that food connects us to both our past and present, evoking emotions and memories.