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orking with local and international artists, ALTTRA seeks to create and present works of art that generate unique experiences in urban, historical, rural, industrial, or rugged contexts—inside buildings, in public spaces, or in the landscape. ALTRRA is a private initiative led by four art professionals, each with a distinctive focus and background: Clara Garau, the Executive Director, who specialises in producing works with artists and designers; independent curator and writer, Bartomeu Mari; Blanca Cortés, a lawyer specialising in intellectual property/art law and a partner at the firm ThinkSmartLaw; and Rosario Nadal, a consultant and advisor on acquisitions and collection management for museums and contemporary art collections.
As Blanca Cortés explained, "ALTTRA was conceived during the 2020 lockdown and began its journey in 2022 with the exhibition 'Not Today' by Mexican artist Teresa Margolles at the Mallorcan headquarters of COAIB." Last May, it held its first educational workshop focused on alternative and emotional imaginaries to the tourist monoculture in the Balearic Islands. The "Land Policies Workshop: Insularities," a proposal by Marta Jonville and Tomas Matauko, became an invitation to create new images and narratives around the issue of insularity in the context of the climate crisis.
Thanks in part to the generous support of the Thomas and Doris Ammann Foundation, ALTTRA will present a series of important exhibitions and events this fall. Abraham Cruzvillegas will lead the “Self-Composition Workshop” in Palma from October 14 to 18, where participants will write song lyrics based on personal experiences. The main objective of the project is to raise awareness and visibility of the diversity that characterises contemporary societies, exploring both the differences and similarities among people. These narratives will facilitate discussions about the circumstances surrounding us, which can be the happiest, but can also be complicated or even sad. However, by transforming them into songs, they become something with which others can identify and take ownership. As part of the collective commitment, a publication will be made that includes the lyrics written by all participants, documenting the group experience.